Tips for Giveaways and Contests
Leveraging contests and giveaways as a part of your overall marketing strategy is an excellent way to not only encourage engagement but also attract potential customers. These tactics can be…
5 Digital Tips to Promote Your Next Event
As a former event manager, I know that events allow businesses large and small to engage with current or new clients, strengthening brand awareness while demonstrating the quality and benefits…
The Dos and Don’ts of Cause-Related Marketing
With Pride Month in full swing, there’s a good chance that you’ve seen many brands and businesses doing their part to celebrate the LGBTQ population — from simple things like…
Social Media Snapshot: Let’s Talk About TikTok
Click, flash! The world of social media is always changing from one minute to the next, and staying up-to-date with what’s trending can be a challenge even for the savviest…
The Power of Nostalgia in PR and Marketing
Nostalgia. By definition, it means “a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations,” and it has been growing more…
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