How to Select the Right Platform for Your Social Video
By now, it’s clear that social video isn’t just the latest trend in the ever-changing world of social media, but rather a key ingredient in any successful social media strategy….
Tips for Turning Employees into Brand Advocates on Social Media
Imagine if you will: Your company is thriving. Employees are happy, clients are seeing positive returns on your media efforts, and you have a full slate of great, wonderful projects…
3 Social Media Marketing Lessons from Our Favorite Spooky Films
Although we have previously written about what our favorite Halloween movies can teach us about public relations, everyone knows that when it comes to the world of horror films you’re…
Instagram Reels… Is it the new TikTok?
Social media platforms are always eyeing the competition. First, Instagram adopted Snapchat-like disappearing videos that turned into Instagram Stories. Then, Twitter started testing out a feature that looks eerily similar to…
5 Strategies for Writing Social Media Posts That Sizzle
Being the social media manager for a brand can be a tough gig. Not only do you have to manage the day-to-day posting and community management for your brand’s social…
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