3 Instagram Reels Trends to Know for 2025
As social media marketers continue to explore alternatives in the wake of TikTok’s uncertain future, many brands are pivoting to Instagram Reels for posting short-form, trendy video content in 2025….
Instagram Sizing Changes 2025: What You Need to Know
In case you missed it amidst all of the other news shaking up the social media landscape, Instagram just rolled out a major update to how images are sized on…
TikTok Alternatives to Try for Your Brand
As news about the TikTok ban continues to circulate, businesses, influencers, and individuals are evaluating what other platforms could be viable TikTok alternatives. Although it’s difficult to predict where the…
Our Favorite Viral Social Media Moments of 2024
As part of the Scooter Media digital team’s hard work for our clients, we see a lot of social media content, from posts that are funny or outrageous to insightful…
3 TikTok Trends to Utilize in 2025
Although there is some uncertainty about the future of the platform, for the time being TikTok is showing no signs of slowing down as a powerful social media marketing tool…
How to Create a Booking Memo for a Media Opportunity
Media relations can be an incredibly effective way to promote your brand, but coordinating media opportunities can be tricky to navigate. Preparing for a three-minute television segment, for example, can…
14 Things Team Scooter Media Is Thankful for in 2024
2024 has been an incredible journey for the Scooter Media team. We’ve welcomed new colleagues, driven results for clients, and even won Large PR Agency of the Year along the…
Scooter Media Wins Four Blacksmith Awards, Named 2024 Large PR Agency of the Year
The 2024 Blacksmith Awards, presented by Cincinnati PRSA, was certainly a night to remember for the Scooter Media crew! Scooter Media was named Large PR Agency of the Year, marking the…
Lauren Vogel Promoted to Vice President, Client Services
This week Scooter Media announced the promotion of Lauren Vogel, APR to vice president of client services. Previously serving as the agency’s public relations director since 2021, Vogel’s advancement recognizes…
3 Marketing Lessons from the “Wicked” Movie
In the last year, several movie musicals that have hit the big screen, including Wonka, Mean Girls, The Color Purple — and even The Hunger Games: The Ballad of Songbirds…
7 Canva Hacks for PR and Social Media Pros
For many small businesses, focusing large amounts of time on designing brand elements can be out of the budget. Fortunately, PR pros and social media marketers have Canva, an online…
Why Your Organic Reach is Down on Facebook (and How to Fix It)
As a social media manager, ensuring your brand’s Facebook page gets the highest reach possible helps convert your audience to clients, donors and customers. But if you’re feeling like your…
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