3 TikTok Trends to Utilize in 2025
Although there is some uncertainty about the future of the platform, for the time being TikTok is showing no signs of slowing down as a powerful social media marketing tool…
How to Create a Booking Memo for a Media Opportunity
Media relations can be an incredibly effective way to promote your brand, but coordinating media opportunities can be tricky to navigate. Preparing for a three-minute television segment, for example, can…
14 Things Team Scooter Media Is Thankful for in 2024
2024 has been an incredible journey for the Scooter Media team. We’ve welcomed new colleagues, driven results for clients, and even won Large PR Agency of the Year along the…
Scooter Media Wins Four Blacksmith Awards, Named 2024 Large PR Agency of the Year
The 2024 Blacksmith Awards, presented by Cincinnati PRSA, was certainly a night to remember for the Scooter Media crew! Scooter Media was named Large PR Agency of the Year, marking the…
Lauren Vogel Promoted to Vice President, Client Services
This week Scooter Media announced the promotion of Lauren Vogel, APR to vice president of client services. Previously serving as the agency’s public relations director since 2021, Vogel’s advancement recognizes…
3 Marketing Lessons from the “Wicked” Movie
In the last year, several movie musicals that have hit the big screen, including Wonka, Mean Girls, The Color Purple — and even The Hunger Games: The Ballad of Songbirds…
7 Canva Hacks for PR and Social Media Pros
For many small businesses, focusing large amounts of time on designing brand elements can be out of the budget. Fortunately, PR pros and social media marketers have Canva, an online…
Why Your Organic Reach is Down on Facebook (and How to Fix It)
As a social media manager, ensuring your brand’s Facebook page gets the highest reach possible helps convert your audience to clients, donors and customers. But if you’re feeling like your…
How to Use TikTok Trending Sounds for Your Business
You’ve finally decided to dive in and start a TikTok for your small business. A strategy has been developed, team members are on board, and you’re ready to start taking…
15 Helpful Websites for Social Media Marketers
Have you ever needed to insert an emoji into a social media post, but couldn’t find the one you were looking for? Have you ever spent valuable time trying to…
5 Strategies for Executing Social Media at a Live Event
If you’re hard at work planning an upcoming event, you’re likely already relying on social media to spread the word. However, social media is also a great way to sustain…
Using Social Video to Demonstrate Company Culture
While a strong company culture can be a great asset in attracting and retaining talent, finding unique ways to display that culture can be challenging. However, social media — and…
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