3 Marketing Lessons from the “Wicked” Movie
In the last year, several movie musicals that have hit the big screen, including Wonka, Mean Girls, The Color Purple — and even The Hunger Games: The Ballad of Songbirds…
7 Canva Hacks for PR and Social Media Pros
For many small businesses, focusing large amounts of time on designing brand elements can be out of the budget. Fortunately, PR pros and social media marketers have Canva, an online…
Why Your Organic Reach is Down on Facebook (and How to Fix It)
As a social media manager, ensuring your brand’s Facebook page gets the highest reach possible helps convert your audience to clients, donors and customers. But if you’re feeling like your…
How to Use TikTok Trending Sounds for Your Business
You’ve finally decided to dive in and start a TikTok for your small business. A strategy has been developed, team members are on board, and you’re ready to start taking…
15 Helpful Websites for Social Media Marketers
Have you ever needed to insert an emoji into a social media post, but couldn’t find the one you were looking for? Have you ever spent valuable time trying to…
5 Strategies for Executing Social Media at a Live Event
If you’re hard at work planning an upcoming event, you’re likely already relying on social media to spread the word. However, social media is also a great way to sustain…
Using Social Video to Demonstrate Company Culture
While a strong company culture can be a great asset in attracting and retaining talent, finding unique ways to display that culture can be challenging. However, social media — and…
4 Tips for Writing Effective Social Media Copy
Let’s cut to the chase: when you’re reading a social media post, if the first few words don’t capture your attention, you probably aren’t reading the rest of it. Crafting…
Tips for Writing Your Nonprofit’s Annual Appeal Letter
In December 2019, Bernie Sanders — then campaigning for president — took to the internet to ask his supporters “once again” for their financial support. The meme community took notice…
How to Create a TikTok Strategy for Your Small Business
In just a few short years, TikTok has evolved from being just another fun, trendy social media platform to a powerful tool for marketers looking to make an impact. With…
Meet Danielle Reynolds, Public Relations Account Supervisor
#BeepBeep — join us in welcoming the newest member of the Scooter Media team, Danielle Reynolds! Danielle joins our team as a Public Relations Account Supervisor. In this role, she’ll…
4 Winning Social Media Strategies from NFL Teams
When it comes to social media, sports teams are generally among some of the most active users. Between practices, media opportunities, and the games themselves, there is plenty of content…
Load More