How to Write a News Release Reporters Will Love
In the world of public relations, having a well-written news release that gives members of the media what they want (and need) to know is one of the best ways…
Free and Easy Ways to Track Media Coverage for Your Brand
Whether you’re handling the PR for a major organization or a small business, tracking media coverage is an essential part of any professional communicator’s toolbox. Closely monitoring what news organizations…
5 Steps to Leverage Quirky Holidays for Media Coverage
by Tareza Chiasson, Scooter Media intern (and expert on quirky holidays!) Did you know there is a National Spaghetti Day? Fix a Leak Week? National Decorating Month? As PR professionals,…
3 PR Lessons from “A Charlie Brown Christmas”
While it may be a faith-based celebration much like Hannukah and offer a time to reflect on one’s family like Kwanzaa, there’s no denying Christmas is the most celebrated (and…
How to Develop Your Nonprofit’s #GivingTuesday 2022 Campaign
While those in the retail industry are focused on preparing for Black Friday and Cyber Monday, professionals involved with nonprofit organizations should be thinking about preparing for the “World’s Biggest…
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