3 Strategies for Securing National Media Coverage
While the press release is always going to remain a crucial tool for PR pros, in today’s media landscape there are many other strategies to explore when building awareness for…
4 Tricks and Treats to Sweeten Your PR Strategy
From pumpkin-decorating contests to creating our own costumes, Halloween is one of the Scooter Media crew’s favorite holidays. But the spooky season isn’t just about revisiting our favorite scary movies…
3 Podcasts to Power Up Your PR Skills
With over one-third of Americans now tuning into podcasts on a regular basis, there’s no denying that podcasting has evolved from a fun pastime into one of the most popular…
3 Tips for a Successful In-Studio Interview
It’s no secret that in-studio interviews can be an intimidating task, even for experienced PR professionals who have been to hundreds of them. The wide audience of news programs makes…
How to Create a Media Placement Report
Now that you are utilizing a few of the free and easy ways to track media coverage we previously identified, it’s time to begin reporting that coverage to your client….
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