How to Identify the Best Media Contacts for Your Brand
When you’re pitching a story for your brand, it may be tempting to send your pitch to as many media contacts as you can find. Experienced PR pros, however, know…
Tips for Maintaining Your Media Contact List
It’s spring at last, and we all know what that means: out with the old and in with the new. That’s even the case for your media contact list! As…
3 Lessons for PR Pros from “John Wick”
In case you’re unfamiliar, John Wick is an action movie franchise starring Keanu Reeves as a retired hitman who is brought back to active duty in unexpected ways. Adding to…
How ChatGPT and Google Bard Impact PR Professionals
ChatGPT and Google Bard are new AI chatbots that are making headlines across the Internet for ushering in a new digital age. While these chatbots offer many opportunities, they are…
Best Practices for Pitching Your B2B Brand
If you’re a PR professional working within the B2B space, you’re probably well aware that the process of pitching a B2B brand is quite different than pitching a consumer brand….
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