Believe in Ghost(Writing)
Ghostwriting might seem like an out-of-body experience, but don’t worry – it should. Because while your body is doing the work, it’s not yourself you’re representing. You’re a ghostwriter –…
Graphic Design & Public Relations: A Mutually Beneficial Relationship
Graphic Design & Public Relations: A Mutually Beneficial Relationship I’m not a word person; that is more of my talented Scooter Media teammates’ specialty. However, the word “design” itself means…
The Importance of Word Choice in Communicating Your Brand’s Message
2020 has become a year in which what “matters” has come into focus like never before. Be it our health and personal rights in the wake of a life-changing pandemic,…
3 Takeaways from PRSA’s “Diverse Dialogues: A Celebration of LGBTQ Pride Month” Webinar
On Thursday, June 25, the Public Relations Society of America (PRSA) hosted its “Diverse Dialogues: A Celebration of LGBTQ Pride Month” webinar, discussing how PR pros can continue to build relationships…
Journalism Confidential: How to Avoid a Wild Public Relations Pitch
There are plenty of articles online about it … and they get written and updated year after year after year. There are plenty of books about it, whether you desire…
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