Preparing Your Client for a Cooking Demo
For food and beverage brands, a live cooking demo is an excellent way to showcase your products, especially when launching a new menu or limited-time offering. In a previous post,…
How to Create a Booking Memo for a Media Opportunity
Media relations can be an incredibly effective way to promote your brand, but coordinating media opportunities can be tricky to navigate. Preparing for a three-minute television segment, for example, can…
Scooter Media Wins Four Blacksmith Awards, Named 2024 Large PR Agency of the Year
The 2024 Blacksmith Awards, presented by Cincinnati PRSA, was certainly a night to remember for the Scooter Media crew! Scooter Media was named Large PR Agency of the Year, marking the…
Tips for Writing Your Nonprofit’s Annual Appeal Letter
In December 2019, Bernie Sanders — then campaigning for president — took to the internet to ask his supporters “once again” for their financial support. The meme community took notice…
Improving the Authenticity of DEI Communications
Diversity, equity, and inclusion (DEI). Despite being intended to celebrate differences and promote togetherness, they have arguably become some of the most triggering words in America, corporate or otherwise. Need…
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