PROJECT DETAILS
The Northern Kentucky Chamber of Commerce (NKY Chamber) plays a vital role in fostering business growth, advocacy, and community impact throughout Northern Kentucky. A key part of telling that story is the publishing of an annual report – a document that not only highlights past successes but also sets the stage for future initiatives. For its 2023-2024 annual report, the NKY Chamber tapped our team to lead the project from start to finish, ensuring a seamless process and a final product that effectively highlighted its impact.
In executing the project, we worked closely with NKY Chamber departments to identify key data points related to the NKY Chamber’s accomplishments, programming, member engagement, and advocacy initiatives. Our agency took the lead in researching industry best practices, developing the content strategy, drafting copy, and ensuring the report was cohesive to accurately reflect the NKY Chamber’s mission and achievements. To enhance the report visually, we collaborated with our creative director to develop a polished, on-brand layout that balanced data, imagery, and storytelling.
The design approach was intentional: leverage bold infographics and engaging visuals to make the data accessible. High-quality photography, provided by the NKY Chamber, brought the impact of this approach to life and personalized the report. Scooter Media also helped coordinate the production process, working directly with the printer to select premium paper stock to ensure the final product met the project’s vision.
The result was an annual report that reinforced the NKY Chamber’s value to its members and the broader business community. Through thoughtful content, strategic design, and careful execution, we helped the NKY Chamber create a powerful tool that will serve as a reminder of its impact and the value it provides to members.
