PROJECT DETAILS
The City of Covington, nestled against the banks of the Ohio River in Northern Kentucky directly across from the heart of downtown Cincinnati, prides itself on its long-term strategic planning to ensure that the City continuously builds on its strengths. A big piece of that puzzle includes the publishing of various plans and reports to highlight past years and collect insights to direct the future. The City’s Economic Development Department tapped Scooter Media to design one of the most important of these documents, the 2020 City of Covington Economic Development Report.
Scooter Media was provided with data on the City’s growth in 2020 (even in the midst of a pandemic) and information on businesses, initiatives, investment and support programs to be included in the report. From there, Scooter Media took the lead on drafting the copy for the report and conducted a photo shoot throughout the city to secure additional photography. Our creative director chose to leverage black and white images to pay homage to traditional landmarks in the City and colored photography to highlight future and current projects underway. This juxtaposition helped to reiterate the strong foundation of the City while casting excitement for the economic growth in the future.