5 of the Best and Worst Super Bowl Social Media Campaigns
The Super Bowl, arguably America’s most beloved national holiday, is almost here. While many tune in for the action on the gridiron or the glitzy halftime show, some of us…
Tips for Building a Media Kit That Will Make Your Brand Stand Out
Building a Media Kit In today’s crowded media environment, getting the attention of journalists and other media professionals—especially those associated with big-name, mainstream outlets—can be an incredibly difficult challenge. You’re…
Public Relations Lessons from our Favorite Holiday Movies
The holiday season is here, meaning it’s time for reflection, friends and family, end of year parties, and good cheer. When you’ve had a little too much holiday cheer, one…
5 Tips for Delivering Outstanding Customer Service on Facebook
Whether it’s to ask a question or to lodge a complaint, today’s consumers are increasingly turning to social media—especially Facebook—for customer service. In fact, Hootsuite estimates that 1 in 4 customers…
Scooter Media Takes Home 3 Blacksmith Awards, Including Small/Mid-Size Agency of the Year
Once a year, Cincinnati and Northern Kentucky-area public relations professionals come together for the industry’s biggest night: the Cincinnati PRSA Blacksmith Awards. This year, Scooter Media was recognized with three…