5 Tips to Make Your Photo Shoot a Success
As PR pros and marketers, sometimes we are tasked with directing a photo shoot, assisting a photographer, or even taking the photos ourselves. With that in mind, we’ve compiled a…
5 Lessons PR Pros Can Learn from Baseball Season
Spring is finally here, bringing with it warmer weather, blooming flowers, and the return of America’s favorite pastime — baseball. Whether you’re a casual fan of the sport or a…
Audience Insights & Findings from Pew Research Center’s 2018 Social Media Study
PR pros and social media marketers often find themselves asking the question: “How do I reach my target audiences?” on a daily basis, and usually turn to research to help them…
Social Media Snapshot: Snapchat Redesign & Facebook Lists
Click, flash! The world of social media is always changing from one Instagram minute to the next, and staying up-to-date with what’s trending can be a challenge even for the…
How to Use Influencers in Your Restaurant’s Social Media Strategy
Influencer marketing has seen incredible growth in the social media space throughout the past few years. Social media influencers often partner with brands, products, and restaurants in order to spread…