Tips to Ramp Up Your Inbound Marketing Strategy
Using your own content to create a valuable experience that draws people in, leading to a positive impact on the customer and your business, is what inbound marketing is all…
Social Media Snapshot: Twitter Tweaks Its Timeline; Instagram Tests Standalone Shopping App
Click, flash! The world of social media is always changing from one minute to the next, and staying up-to-date with what’s trending can be a challenge even for the savviest…
Digital Word-of-Mouth Marketing: Harnessing the Power of Reviews
In-person, word-of-mouth marketing can be an exceptionally powerful marketing tool, but so can digital word-of-mouth marketing. In fact, Inc. shared research that found that 91 percent of people regularly or…
Effective Blogging for Small Businesses
Many websites now include a blogging feature for organizations to provide relevant content to their industry. From who should contribute to the blog, to what topics to cover and how…
Tips and Tricks for Navigating Media Interviews
Before you even reach out to the media, you want to ensure you’re doing your research. We have plenty of tips on how to do effectively build relationships with media…