End-of-Year PR Reporting Best Practices
The end of the year is a time to celebrate the holidays with friends and family. It’s also the perfect time to celebrate all the amazing work you have accomplished…
Four Giving Tuesday Essentials for Nonprofits
While retailers and restaurants are focused on preparing for Thanksgiving, Black Friday and Cyber Monday, nonprofit organizations should be thinking of a popular day of giving now associated with the…
Tips to Ramp Up Your Inbound Marketing Strategy
Using your own content to create a valuable experience that draws people in, leading to a positive impact on the customer and your business, is what inbound marketing is all…
Social Media Snapshot: Twitter Tweaks Its Timeline; Instagram Tests Standalone Shopping App
Click, flash! The world of social media is always changing from one minute to the next, and staying up-to-date with what’s trending can be a challenge even for the savviest…
Digital Word-of-Mouth Marketing: Harnessing the Power of Reviews
In-person, word-of-mouth marketing can be an exceptionally powerful marketing tool, but so can digital word-of-mouth marketing. In fact, Inc. shared research that found that 91 percent of people regularly or…