The Power of Nostalgia in PR and Marketing
Nostalgia. By definition, it means “a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations,” and it has been growing more…
Photography Tips for PR Pros
Most of us PR professionals fancy ourselves as wordsmiths, but as many already know, we’re increasingly responsible for creating more than just the words in order to land a placement…
Social Media Snapshot: LinkedIn Rolls Out Reactions, Facebook Facilitates Transparency
Click, flash! The world of social media is always changing from one minute to the next, and staying up-to-date with what’s trending can be a challenge even for the savviest…
What PR Pros can learn from the Avengers: Always keep the Endgame in mind
Don’t worry, this blog post is spoiler free! Avengers: Endgame has been in the making for more than decade, and it all started with Iron Man. Did the creators of…
How Successful PR is a lot like an Easter Egg Hunt
Spring has sprung and chocolate bunnies, peanut butter filled eggs, and colorful basket grass line the aisles of local grocery stores in preparation for Easter weekend. Today’s Pinterest-inspired eggs may…