The ABCs of Successful Social Media Campaigns
Even for experienced PR pros, learning to speak the lingo of social media can be a challenge as new platforms arise (hello, TikTok!) and others reinvent themselves to keep up…
The One Where “Friends” Work in PR
🎵 They’ll be there for you… 🎵 The beloved sitcom “Friends” is celebrating its 25th anniversary this month, and retailers are joining the celebration. Pottery Barn, Coffee Bean & Tea…
The Importance of Alt Text for Your Organization
It’s amazing how something simple and relatively easy can do wonders for your organization AND people using the internet at the same time. If you haven’t yet heard of or…
“Expect the Unexpected”: PR Lessons from CBS’s “Big Brother”
Since it premiered in the summer of 2000, CBS’s hit series Big Brother has offered reality television fans an experience unlike any other, giving viewers the ability to watch contestants in a…
How To: Creating Cover Images for Instagram Stories Highlights
Instagram Stories Highlights are a great way to personalize your brand’s profile, allowing you to publicly archive and categorize your Instagram Story content. Located directly under your Instagram profile, Highlights…