Research: Great Content Doesn’t Just Happen
You’re stuck, staring at a blank screen with a blinking cursor mocking you. We’ve all been there. While some topics may be “easier” to write about than others, as a…
8 Tips for a Successful Remote Media Interview
In a matter of weeks, the way we do business and interact with each other has radically changed in the wake of the coronavirus pandemic, and media relations is no…
4 Tactics for Engaging Your Brand’s Fans During the Era of Social Distancing
There’s no denying that the COVID-19 public health crisis has changed all of the rules for professional communicators. As a result, brands both big and small across nearly all industries…
So, Your Event Has Been Canceled. Now What?
If Tabari’s latest post was Avengers: Infinity War, this post is Avengers: End Game. Thanos has snapped his fingers with the Infinity Stones and half the world is turned to…
How to Cancel an Event Like a Superhero
To quote the man born Shawn Carter, “It was all good just a week ago …” Media contacts were successfully pitched, swag bags sit stuffed and social media posts were…