Vocab Rehab: Refresh Your Press Release Copy
In addition to being a year (to date, anyway) many people would rather likely forget, 2020 has ushered in several new phrases into our daily vocabulary: “New normal” “Flattening the…
PR Account Executive – Filled
What fuels Scooter Media? Our amazing team – and you could be a part of it. Talent is critical, but since we spend a lot of time together we also…
Creative Ideas for Boosting Company Culture with a Virtual Office
Given all the new challenges that we’ve all had to navigate since COVID-19 entered our lives, it can be very difficult for a company to seamlessly transition from an office…
Top 4 Changes to the 2020 AP Stylebook
What’s new in the ever-evolving world of AP style? Well, the first thing to know is that the guidebook is moving to a biennial publication going forward once the 55th…
Research: Great Content Doesn’t Just Happen
You’re stuck, staring at a blank screen with a blinking cursor mocking you. We’ve all been there. While some topics may be “easier” to write about than others, as a…