Content Calendars: The Trick to Creating Great Social for Your Brand
“Are social media content calendars really necessary?” is one of the most frequent questions the digital experts on our team get asked. Our answer is always the same: in a…
Vocab Rehab: Refresh Your Press Release Copy
In addition to being a year (to date, anyway) many people would rather likely forget, 2020 has ushered in several new phrases into our daily vocabulary: “New normal” “Flattening the…
PR Account Executive – Filled
What fuels Scooter Media? Our amazing team – and you could be a part of it. Talent is critical, but since we spend a lot of time together we also…
Creative Ideas for Boosting Company Culture with a Virtual Office
Given all the new challenges that we’ve all had to navigate since COVID-19 entered our lives, it can be very difficult for a company to seamlessly transition from an office…
Top 4 Changes to the 2020 AP Stylebook
What’s new in the ever-evolving world of AP style? Well, the first thing to know is that the guidebook is moving to a biennial publication going forward once the 55th…