How to Cancel an Event Like a Superhero
To quote the man born Shawn Carter, “It was all good just a week ago …” Media contacts were successfully pitched, swag bags sit stuffed and social media posts were…
Why Email Marketing is More Important Than Ever
From spam to listservs to sharing family photos, email is simply a part of everyday life. In fact, according to Statista’s 2019 estimates, 290 billion+ emails are sent each day. That’s a…
Trust the Process: Improve Your Writing with Four Simple Steps
“Trust the process.” While basketball fans (remember sports, everyone?) seeing those words may immediately think of enigmatic Philadelphia 76ers star Joel Embiid and his team’s signature catchphrase, they should hold…
Reducing stress when you can’t unplug from COVID-19 updates
The World Health Organization (WHO) says the near-constant stream of news about coronavirus can cause stress (and suggests getting factual information from trusted sources at set times, once or twice a day). This…
COVID-19: Social Media Do’s & Don’ts for Brands
The COVID-19 public health crisis is an unprecedented event that poses a number of unique challenges for professional communicators, who are now tasked with keeping key audiences informed about how…