5 Strategies for Executing Social Media at a Live Event
If you’re hard at work planning an upcoming event, you’re likely already relying on social media to spread the word. However, social media is also a great way to sustain…
Using Social Video to Demonstrate Company Culture
While a strong company culture can be a great asset in attracting and retaining talent, finding unique ways to display that culture can be challenging. However, social media — and…
4 Tips for Writing Effective Social Media Copy
Let’s cut to the chase: when you’re reading a social media post, if the first few words don’t capture your attention, you probably aren’t reading the rest of it. Crafting…
Tips for Writing Your Nonprofit’s Annual Appeal Letter
In December 2019, Bernie Sanders — then campaigning for president — took to the internet to ask his supporters “once again” for their financial support. The meme community took notice…
How to Create a TikTok Strategy for Your Small Business
In just a few short years, TikTok has evolved from being just another fun, trendy social media platform to a powerful tool for marketers looking to make an impact. With…