The Importance of Word Choice in Communicating Your Brand’s Message
2020 has become a year in which what “matters” has come into focus like never before. Be it our health and personal rights in the wake of a life-changing pandemic,…
Incorporating LinkedIn Into Your Nonprofit Social Strategy
Many nonprofit organizations run lean and may not have the capacity to take on another social media platform — but perhaps the most underutilized and least understood of all social…
3 Takeaways from PRSA’s “Diverse Dialogues: A Celebration of LGBTQ Pride Month” Webinar
On Thursday, June 25, the Public Relations Society of America (PRSA) hosted its “Diverse Dialogues: A Celebration of LGBTQ Pride Month” webinar, discussing how PR pros can continue to build relationships…
Journalism Confidential: How to Avoid a Wild Public Relations Pitch
There are plenty of articles online about it … and they get written and updated year after year after year. There are plenty of books about it, whether you desire…
Content Calendars: The Trick to Creating Great Social for Your Brand
“Are social media content calendars really necessary?” is one of the most frequent questions the digital experts on our team get asked. Our answer is always the same: in a…