How to Select the Right Platform for Your Social Video
By now, it’s clear that social video isn’t just the latest trend in the ever-changing world of social media, but rather a key ingredient in any successful social media strategy….
Tips for Creating and Implementing a Backlink Strategy
With the election just a few short days away, most of us have had it up to here with the term “fake news.” We all have that distant family member…
Improve Your PR Writing With These 3 Editing Tools
by Mya Priester, PR Intern As a public relations professional, the content you produce is a top priority. Whether it is a news release that will be distributed via a…
4 Lessons from Football to Coach Up Your Public Relations Playbook
It’s that time of year. The air is brisk, the leaves are changing color, pumpkin spice-themed products are on the menu and football is on the schedule. Yes, fall is…
Tips for Turning Employees into Brand Advocates on Social Media
Imagine if you will: Your company is thriving. Employees are happy, clients are seeing positive returns on your media efforts, and you have a full slate of great, wonderful projects…