What’s Your PR Love Language?
Whether you’re a romantic at heart or consider yourself more of a skeptic, there’s no denying that love languages have recently built an incredible amount of buzz. If you’re unaware,…
Shannan Boyer Article Featured in PRSA Strategies & Tactics
From breaking the ice to setting goals, Scooter Media founder and president Shannan Boyer details how to onboard new staff while working from home as a featured author in the…
How to Write Captivating Instagram Captions
In the past several years, Instagram has evolved into one of the most important social media channels for both casual users and big brands — and it’s not going anywhere…
5 Strategies to Make Social Media Content More Inclusive
Words matter. Specifically, the tone and sensitivity your brand displays when it comes to matters of diversity and inclusion can position your organization as a welcome place for audiences of…
The Psychology of Super Bowl Ads
As the biggest television event of the year, the Super Bowl is a spectacle for all the world to see. Whether you’re an avid football fan or the type that…