2021 AP Stylebook Updates: What PR Practitioners Need to Know
While the Associated Press (AP) style editors have moved away from annually publishing a new edition of the AP Stylebook in favor of a biennial print update, the organization still…
Instagram Rolls Out Auto-Captions and Backgrounds on Stories
We’ve recently seen many social media platforms become more committed to making accessibility a priority — and now Instagram Stories is the latest platform to be made more accessible. Instagram…
Scooter Media Recognized as Best Women-Owned Ad Agency in 2021 Best in Chic Awards
Scooter Media captured the “Best Women-Owned Ad Agency” honor in the inaugural 2021 Best in Chic Readers’ Choice Awards earlier this year. The awards were presented in 121 categories by…
4 “Scrappy Marketing” Strategies for Promoting Your Business on a Budget
The idea of launching a public relations or marketing campaign can seem intimidating, especially for small businesses. However, successfully promoting your business doesn’t mean you have to spend a ton…
3 Tools for PR Project Management
Even for highly organized public relations pros, staying on top of multiple client projects with a variety of moving pieces and deadlines can be challenging. Thankfully, there are a wide…