Selecting the Right Social Media Platforms for Your Brand
It’s a common scenario for social media marketers: a trendy new social media platform comes along, and all of a sudden people throughout your organization are asking when your brand…
How to Use Google Trends to Boost Your Brand Presence
You’ve checked out our guide to “Effective Blogging for Small Businesses” and decided to start a blog for your business or organization. Once you’ve set up the blog comes the…
How to Write a News Release Reporters Will Love
In the world of public relations, having a well-written news release that gives members of the media what they want (and need) to know is one of the best ways…
Free and Easy Ways to Track Media Coverage for Your Brand
Whether you’re handling the PR for a major organization or a small business, tracking media coverage is an essential part of any professional communicator’s toolbox. Closely monitoring what news organizations…
Best Practices for Using Emojis in Brand Communications
“A picture is worth a thousand words” is a phrase many of us have heard or used ourselves at some point in our lives. The phrase was first coined in…