3 Strategies for Securing National Media Coverage
While the press release is always going to remain a crucial tool for PR pros, in today’s media landscape there are many other strategies to explore when building awareness for…
How to Add a Background to an Instagram Story
If you use Instagram as part of your organization’s social media strategy, there’s a good chance you’ve observed significant changes on the platform. From the rapid rise in prioritizing Reels…
4 Tricks and Treats to Sweeten Your PR Strategy
From pumpkin-decorating contests to creating our own costumes, Halloween is one of the Scooter Media crew’s favorite holidays. But the spooky season isn’t just about revisiting our favorite scary movies…
3 Podcasts to Power Up Your PR Skills
With over one-third of Americans now tuning into podcasts on a regular basis, there’s no denying that podcasting has evolved from a fun pastime into one of the most popular…
5 Elements to Include in Your Annual Report
Whether your brand is a local nonprofit or a global business, an annual report is an incredible way to tell the story of your organization. If you’re not already aware,…