Google Analytics 4: What You Need to Know
In case you missed the news (or the banner at the top of your Universal Google Analytics page), some big changes are coming to Google Analytics. As of July 1,…
3 Strategies for Securing National Media Coverage
While the press release is always going to remain a crucial tool for PR pros, in today’s media landscape there are many other strategies to explore when building awareness for…
How to Add a Background to an Instagram Story
If you use Instagram as part of your organization’s social media strategy, there’s a good chance you’ve observed significant changes on the platform. From the rapid rise in prioritizing Reels…
4 Tricks and Treats to Sweeten Your PR Strategy
From pumpkin-decorating contests to creating our own costumes, Halloween is one of the Scooter Media crew’s favorite holidays. But the spooky season isn’t just about revisiting our favorite scary movies…
3 Podcasts to Power Up Your PR Skills
With over one-third of Americans now tuning into podcasts on a regular basis, there’s no denying that podcasting has evolved from a fun pastime into one of the most popular…