Google Analytics 4: What You Need to Know
In case you missed the news (or the banner at the top of your Universal Google Analytics page), some big changes are coming to Google Analytics. As of July 1,…
3 Strategies for Securing National Media Coverage
While the press release is always going to remain a crucial tool for PR pros, in today’s media landscape there are many other strategies to explore when building awareness for…
3 Tips for a Successful In-Studio Interview
It’s no secret that in-studio interviews can be an intimidating task, even for experienced PR professionals who have been to hundreds of them. The wide audience of news programs makes…
5 Ideas for Improving Your E-Newsletter Open Rate
There’s no denying that email marketing is one of the most effective ways of promoting your brand or business. In fact, 64% of small business owners say that email marketing…
How to Use LinkedIn Publishing
If you’ve spent time on LinkedIn recently, there’s a good chance that you’ve seen at least some of your connections using the platform’s LinkedIn Publishing feature. As discussed in our…
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