In case you missed it amidst all of the other news shaking up the social media landscape, Instagram just rolled out a major update to how images are sized on the news feed and profile grid.
Instagram Sizing Changes 2025: The Basics
The platform is moving away from the classic square layout for the first time since its inception in 2010. Instead of the usual 1:1 square ratio, the new default size is a 4:5 aspect ratio, with images being displayed at 1080px by 1350px. This gives photos more height and will help your visuals stand out more in your followers’ feeds. On a profile grid, this change also reduces the overall number of images that preview on your device by a row or two.
This shift also affects videos and Reels, which are now designed to fit better with vertical viewing. On the updated version of the app, your content will feel more immersive and dynamic, but users accessing Instagram on older versions will still see the traditional layout. Over time, though, everyone will catch up to the new look, and portrait-style photos and videos will be the new norm.
Making Your Content Work for Both Grids
If you’re trying to design content that works for both the old and new formats, here’s the key: keep it flexible. For starters, it’s safest to stick to square images (1080px by 1080px) — for now, at least. These will look good across the board, even for users with an outdated version of the Instagram app.
If you’re experimenting with the new portrait format (1080px by 1350px), make sure to leave some space at the top and bottom of your images so they don’t get cropped awkwardly when displayed in a square grid. If you’re posting branded graphics, keep all of your pertinent logos and information in the center of your image.
When creating Reels and videos, take advantage of the 9:16 vertical format. It’s perfect for the updated feed layout; just be mindful not to overcrowd your frame and give your subject some cushion around the sides of your image, or the thumbnail might look cramped when viewed in the square grid.
Why Is It Important?
As more users update their Instagram app, the new portrait/vertical formats will eventually become the standard, so it’s a good idea to start designing with that in mind. Portrait-oriented images and vertical videos take up more space and grab attention, making your content pop in both the feed and profile grid.
While it will likely take a while for all of Instagram 2 billion users to catch up, designing with the new portrait and vertical formats in mind is a smart move for the future. By being mindful of both the classic square grid and the new layout, you’ll ensure your content looks great across all devices. So, experiment with those taller photos, give your videos some extra breathing room, and get ready to make a bigger impact on your audience as the changes roll out!
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