Although there is some uncertainty about the future of the platform, for the time being TikTok is showing no signs of slowing down as a powerful social media marketing tool for growing your brand. In fact, according to TikTok’s 2024 Year-End Report, over 170 million Americans are now a part of the TikTok community, meaning there are plenty of people on the platform to share your brand’s story with.
Whether your business is just beginning its TikTok journey or you’ve been a part of the platform for a while, the New Year is a great opportunity to take a look at your TikTok strategy and ensure it aligns with where your organization is heading. Here are three TikTok trends that will help jumpstart your brand’s success on the platform in 2025 and beyond:
#1: Embrace Company Culture
To put it simply, people love people! Showcasing your employees and highlighting their successes is an easy way to personalize your brand. Filming a video to a trending sound relating it to the experience of working in your company or industry is an excellent strategy for creating relatable, entertaining content.
Embracing company culture can even be as simple as filming a few short clips at your holiday party and putting them together to show the world how your team celebrated a year of success. Here’s a great recent example from Scooter Media’s TikTok account:
@scootermediaco We had a gleeful time during our Secret Santa exchange at our annual holiday party! From all of us at Scooter Media, happy holidays. 🎄🎁 #ScooterMedia #AgencyLife #PRAgency #SocialMediaAgency #HolidayParty #TeamBonding
Not sure where to get started when it comes to highlighting your team and its values on TikTok? Check out our blog on using social video to demonstrate company culture!
#2: Take Advantage of Trends
As most TikTok users can attest to, trending sounds can be a great way to get your content discovered and grow your following. Lean in to trending sounds and consider unique ways that your brand might be able to turn a simple trend into a piece of content that speaks to followers in your industry. Doing so will not only help to highlight your team’s creativity, but could also help to position your company as a thought leader in your field.
@scootermediaco At Scooter Media, we’re always capturing content for our digital “yearbook!” 📸 #ScooterMedia #SocialMedia #SocialMediaAgency #SocialMediaManager #PRAgency #AgencyLife #OfficeLife
TIP: Finding trending sounds that are eligible for business use can be tricky, but we’ve put together a few tips that will help! Learn more in our “How to Use TikTok Trending Sounds for Your Business” blog post.
#3: Find Relevant Hashtags
Taking a few minutes to research and utilize the right hashtags in the copy of your TikTok can go a long way toward taking your video views and engagements to the next level. (Case in point: as detailed in TikTok’s 2024 Year-End Report, Olympics-related hashtags had 1.9 million posts and nearly 50 billion views in just two weeks of 2024 alone!)
Thankfully, TikTok makes it easy to find trending hashtags related to your topic. Search for keywords related to your content or business and toggle to the “Hashtags” section to see related hashtags and how many posts are included under each. Take care to only use hashtags that have a decent amount of traction to ensure your content is reaching the right audience. Also, consider creating a brand-specific hashtag so that viewers can easily access other content from your brand in a single click.
Which TikTok trends will you be adding to your 2025 social media strategy? Follow us on Facebook, LinkedIn, Instagram, X, or TikTok and tell us!
For more TikTok trends, tips and tricks, don’t miss these other Scooter Media blogs:
