You’ve finally decided to dive in and start a TikTok for your small business. A strategy has been developed, team members are on board, and you’re ready to start taking on trends and growing your following. However, finding TikTok trending sounds that are appropriate for business use can be quite tricky when a large percentage of sounds include music that is not licensed for commercial use.
Fear not — the social media experts at Scooter Media are here to help! Here is a list of the best places to find TikTok trending sounds that are appropriate to use on content created for your brand or business:
TikTok’s Commercial Music Library
To streamline the process and help businesses find music that is licensed for commercial use, TikTok has created the Commercial Music Library. The TikTok Business Help Center explains that businesses should use the Library for all commercial TikTok activity, including organic content, video ads, and branded content.
To utilize this tool:
- On a mobile device, click “Add Sound,” then select “Commercial Sounds.”
- On desktop, you can access TikTok’s Commercial Music Library here.
TikTok Creative Center
You may be thinking, “but how do I find what’s trending and appropriate for business use?” The TikTok Creative Center has you covered! In the Center’s trend discovery section, you can see a list of sounds that have been trending over the last seven days.
Just check “Approved for Business Use” to sort the songs that are licensed for commercial use on your business channel.
Business Page Inspiration
When searching for TikTok trending sounds that are eligible for business use, it’s also a great idea to take a look at your favorite business/brand accounts for inspiration. For example, brands such as Hootsuite and Duolingo do an excellent job of putting a creative spin on sounds that are appropriate for commercial use.
@hootsuite A sweet treat a day keeps the “Did it go viral?” questions away 😌
However, it’s important to note that when you discover sounds that may be applicable to your business on another business’ page, you should solely be using this for sound discovery and not posting their ideas as your own.
So, what happens if you accidentally use a sound that is not licensed for commercial use? TikTok’s Music Terms of Service states that your video can be removed or muted if it uses unauthorized music. You will get a notification of this change, from which you can file an appeal if you believe your content was removed or muted in error. You can also file a counter notification here. For more information, TikTok’s Music Terms of Service dives deeper into the rules and specifics of using music on the platform.
Now that you know where to find the right TikTok trending sounds for your page, here are a few other resources to help jumpstart the TikTok presence for your business:
