15 Helpful Websites for Social Media Marketers

Have you ever needed to insert an emoji into a social media post, but couldn’t find the one you were looking for? Have you ever spent valuable time trying to find how to download your Instagram Reels or TikTok videos? These are just a few of the many situations social media marketers encounter on a daily basis — but thankfully, there are a wide variety of trustworthy and helpful resources out there to keep your workflow speeding along.

Here are 15 helpful websites for social media marketers that the Scooter Media digital team always keeps just a bookmark away:

Content Creation

While there are thousands of resources available for social media managers and content creators alike, here are the go-to sites our team frequents when creating our monthly social media calendars, executing in-the-moment social media posts, or even drafting e-newsletters.

1. Calendarpedia is a great tool for planning out your social media calendar and creating weekly, monthly, or even yearly social media frameworks.
2. Instagram Hashtag Generator is an easy to find new hashtags that will increase the visibility of your social media posts. (Also be sure to check out the “Banned Hashtags” tool, which will help you locate any “shadowbanned” hashtags you may be using in your posts!)
3. EmojiCopy has every emoji available for you to easily copy and paste, which is especially valuable when drafting social content on a desktop.

Photos

A great photo is an essential element of most social media posts, but finding the right photo and optimizing it for social media purposes can often be a time-consuming and challenging task. Here are a few helpful websites that our team uses to make sure the visuals in our social media posts shine:

1. Pexels contains thousands of free-to-use, high-quality stock photos and images.
2. Unsplash is a similar site that offers a full suite of free visuals and illustrations.
3. Image Resizer is an easy-to-use web-based tool that will allow you to easily change your photo to fit the correct aspect ratio for the social platform you’re posting it on.
4. Photo Converter offers a simple way to convert images into the proper file types for social media posting. (It’s especially invaluable for converting .heic files taken on phones to easier-to-use .jpgs!)
5. Adobe Background Remover is a free tool for removing the background from images so that you can leverage the subject of photos in new ways.

Video

Repurposing video content across social platforms is a great way for social media managers to build out content calendars and help their brand reach wider audiences. Below are a few helpful sites for keeping your social videos processes running smoothly.

1. TikTok Watermark Remover is a simple way to remove the watermark from videos posted to your brand’s TikTok, allowing you to leverage the videos across other social platforms.
2. Publer Instagram Reels Downloader offers a similar tool but for Instagram Reels, also allowing you to republish a previously created Reel on another profile.
3. .GIF Creator is perfect for turning a short video you’ve taken into a fun .GIF format (and especially great for meme-able moments!).
4. YouTube Downloader allows you to download YouTube videos via the web, giving you the ability to download videos from your channel’s archive and re-post them natively to social channels.

More Helpful Sites

There are thousands of other sites that social media managers can utilize to help in their day-to-day work, but these are a few that our digital team keeps coming back to again and again.

1. Downdetector is the best place to check when your go-to platforms are experiencing outages, allowing you to better plan your content or find alternative solutions.
2. Grammarly is an invaluable go-to tool when drafting social media copy that helps to check for spelling and grammar errors, offers tone suggestions, and more.
3. The Scooter Media blog is a great way to keep up with the latest social media tips and trends and learn new strategies for elevating your brand’s presence on social media. (A little self-promotion never hurts!)

Are there any other helpful websites for social media marketers that we’re missing? Follow us on Facebook, LinkedIn, Instagram, X, or TikTok and tell us all about it!

For more social media tips from the experts at Scooter Media, check out some of our latest posts on the Scooter Media blog including:

• “How to Get Started on TikTok”
• “5 LinkedIn Hacks You’ll Love”
• “5 Ideas for Improving the Accessibility of Social Media Posts”