While a strong company culture can be a great asset in attracting and retaining talent, finding unique ways to display that culture can be challenging. However, social media — and social video in particular — is one important avenue that more organizations are using to showcase the people and values their team is built on, while helping to build brand image at the same time.
Learn how to highlight your company’s culture and values through social video with these tips:
#1 Get the Team Involved
The first step to displaying your company’s culture through social video is to display the people behind your company that help to make your brand unique. Whether your team is made up of 10 or 10,000 employees, inviting even a few coworkers to hop on a trend or offer an insight is a quick and easy way to make your brand come alive in a different way.
For example, you can ask a few team members from different departments to film an entertaining video for the “of course” trend on TikTok and Instagram Reels, like the Scooter Media public relations team did in the video below:
@scootermediaco We work in PR, of course we’re a good fit for this trend! #ScooterMedia #Trend #OfCourse #AgencyLife #PRProfessional #PublicRelationsAgency #PublicRelations #PRAgency
Getting your team involved in filming can also be a great opportunity for members of your organization who typically do not work together to collaborate as well!
#2 Spotlight Your Employees
Along with getting the team involved in trends, it’s also important to shine a light on individual members of your team. Establishing familiarity and putting faces and voices to names personalizes your brand and company culture.
For example, you could create a series on your social channels highlighting one team member per video, as the Scooter Media team does in these “Get to Know the Team” videos on Instagram Reels and TikTok:
@scootermediaco Get to know Drew, Scooter Media’s Digital Account Supervisor! #ScooterMedia #LoveTheCov #GetToKnowMe #SocialMedia #SocialMediaManager
In addition to spotlighting individual team members and their interests, you can also give your content a more personal flair by getting members of your organization to share their thoughts, perhaps on a niche topic. For example, almost all of our team members are big fans of all things Halloween and spooky season, so we tapped into that passion to create a “Halloween Movie Superlative” series:
@scootermediaco The Scooter Superlative Spooktacular continues! 👻 #ScooterMedia #Halloween #HalloweenCountdown #Spooky #SpookySeason
Finding new and innovative ways to learn more about the individuals on your team lets the audience have a front-row seat into who you are as a brand and the people who make the team special.
#3 Showcase Company Events
Once you have established the tone of your brand, you can demonstrate your company’s culture even further by highlighting company events. Staff retreats, team-building exercises, and client events are all great opportunities for capturing truly great social video content and demonstrating the connection within your company culture.
At Scooter Media, one example of how we got our team and our audience invested in our company culture through TikTok is the “10 Nights of Scooter Media” series. Leading up to our agency’s 10th anniversary event, various team members participated in in-the-moment trends to highlight all the fun our team had while getting ready to celebrate this milestone.
@scootermediaco It’s Scooter Media’s 10-year anniversary, so we’re celebrating by treating ourselves with some special Scooter swag! 🛴😎 #10NightsOfScooterMedia #ScooterMedia #SocialMedia #PR #PublicRelations #Cincy #NKY #WomenOwnedBusiness #FYP #TreatYourself #ParksAndRec
#4 Go Beyond the Trends
Although trends are an easy and fun way to highlight your company’s culture, it’s important to ensure that your there are times when it may be more important for your brand to focus on educational and inspirational content instead of just entertaining audiences. Consider how social video can amplify your organization’s broader goals and help to position your business as a thought leader.
As an example, our team leans into educational content on our TikTok and Instagram Reels channels through our “Learn It” series, in which we share industry insights — often through repurposing our blog content.
@scootermediaco Beep Beep – check out these easy tips for better content writing! #ScooterMedia #WritingTips #ContentWriting #PublicRelations
While there are many ways to demonstrate your company’s culture, few are as entertaining, engaging, and efficient as social video. Now that you’ve seen the value of social video, take the next steps and learn:
